Luxury Real Estate Marketing: Tallying To Business And No To Busyness
Luxury Real Estate Marketing: Tallying To Business And No To Busyness
Blog Article
For luxury real estate marketing professionals, the easiest way to become the market leader is to select a niche within your marketplace and become the expert in that niche. A niche is a category or a sub-category in which you can specialize.
Recently, a mistake was made on our account by an internet service to which we subscribe and our account was suspended. The only way that this could be remedied was via email customer service. There was no phone number given on their Contact Us page. Frustration set in because it took way too much time to write them and prove that the mistake was theirs not ours. Two days later the account was suspended again for the same reason. Again, the burden of proof was on us which took more of our time. And, we are one of their best customers!
Many times a seller will select a broker based upon a referral. That is fine as long as that broker is experienced in your market and is not the husband or wife of friends who just entered the real estate in Marbella. estate profession. Stay away from that! As much as you would like to help friends out, why would you screw around with your major investment in the hands of an amateur?
Was it Mary Poppins who said "Accentuate the positive?" I'm not sure, but whoever it was, they were right. So sit down right now and write a list of all the benefits you can offer a buyer or real estate development. a seller.
Content is added weekly or daily to your real estate website. Google, Facebook, and your clients are always looking for something new. There is always something new happening in real estate company or service. estate. Your website needs to let them know what is happening. It may be an increase in inventory, a new listing (whether or not its yours), or just your opinion of the market.
Rachel Ray also stands for comfort food, but what gives her a distinct brand identity is the "girl next door" trust factor. In fact, Rachel Ray rates higher than Oprah in terms of perceived trust, as a personal brand. Her "Yum-o" and "Delish" expressions have become her trademarks. Rachel Ray's pet food brand, "Nutrish" is an extension of her personal brand.
Do you know of an agent or a company in your marketplace or a neighboring marketplace that "owns" a segment of the market? Perhaps, it is a specific golf community, benalus real estate a luxury high rise, the downtown area or the waterfront area. Their name is synonymous with that niche.
And the people who develop these e-real estate assets are supported by the income these sites generate and any partial or complete sales of the networks of sites that they build.
